Effective Retail Selling Skills

Who Should Attend?

Every salesperson and support staff (cashiers, etc.) who comes into contact with a customer in any type of retail outlet will benefit from this course.

About The Program

The program is designed to provide a new perspective on driving sales upwards within retail outlets, while focusing on the importance of excellent customer service. Standing out from the competition, is vital in today’s increasingly competitive retail market. Using effective selling techniques, linked with exceptional service standards, will ensure that your staff provide ‘Customer Delight’, and improve the overall sales performance of the organization.

Course Objectives

• To set the highest standards for providing exceptional retail service
• To ensure repeat business by building customer loyalty
• To know how to ‘delight’ your customers
• To provide each delegate with an ordered plan for effectively selling their products / or services in fiercely competitive market conditions
• To look at the key stages of a retail sale and identify the areas where each delegate needs improvement
• To provide each delegate with a fund of practical ideas that will lead to improved personal performance in their retail selling

What You Will Gain

• A new understanding about customers and their rising expectations
• A way to provide excellent service that will help your organization ‘stand out from the competition’
• An innovative approach to selling that involves ‘helping’ your customers, rather than just ‘selling’ to them
• The ability to put many of the challenges of retail selling into fresh perspective
• An interchange of useful ideas
• Many helpful and practical suggestions to assist you in your day-to-day retail selling